Preheat the oven to 375°F (190°C). Line a small baking sheet with parchment paper.
Prepare the brie: Unwrap your brie wheel and place it on the prepared baking sheet.
Warm the jam: In a small bowl, mix the red pepper jam with 2 tablespoons of hot water until smooth. If it’s still thick, add another tablespoon of water.
Top the brie: Spoon the jam over the top of the cheese, letting some drip down the sides to create that “bloody” look.
Bake: Place in the oven and bake for 12–15 minutes, or until the cheese is soft and slightly puffed.
Transfer carefully: Use a spatula to move the baked brie onto a serving dish.
Garnish and serve: Sprinkle flaky salt on top (optional). Serve immediately with warm baguette slices for dipping.